I build AI systems
that run business.

I have been entrepreneurial for as long as I can remember. My first official business was a printing business. When I could not find a web designer who could create the site I really wanted for that business, I went out, bought "Web Design for Dummies" and taught myself instead. That decision quietly changed the whole direction of my career.

As print became less profitable and harder to sustain, especially as a lone parent father, moving into freelance web development made sense. It gave me the flexibility to be there for my daughter and the freedom to build things directly for clients. Over time that hands on web work grew into full stack development and then into designing whole systems and products for online businesses.

Along the way I have also started and run ventures in other sectors, including a social enterprise that helped people who were furthest from the jobs market to start their own businesses and to raise their aspirations. I am proud that my work has supported people who were often overlooked to see new possibilities for themselves.

These experiences shape who I choose to work with now. I am drawn to founders and organisations that care about their reason for existing: youth empowerment, dignity, fair opportunity and businesses that want to be a force for good rather than only a machine for profit. If your only driver is greed, we are probably not a good fit. If you are trying to build something that genuinely helps people and you are worried about being left behind by AI and the pace of change, then we are likely to work well together.

In practical terms my process is simple but rigorous. I start by asking where you want to be in five years, then I work backwards to today. I want to see your systems, workflows and tools, and if possible how you and your team actually operate. In meetings I am a calm listener and usually the last person to speak. Once it is time to build, I become very focused on getting the job done properly.

I am not perfect and I do not pretend to be. I can be a perfectionist with code and systems and I would rather keep refining until something is solid than ship work that is not ready. That sometimes means I am slower to communicate when I am deep in the build. Part of my current journey is using AI itself, through well designed agents and processes, to bridge that gap so clients feel supported and informed even when I am in full builder mode.

Underneath the technology, I am a lifelong learner who spends hours each day exploring, testing and stress testing new AI models and tools. I push them to their limits, look for vulnerabilities and edge cases, and think hard about security and unintended consequences. I see AI in a similar way to the early internet: underestimated at first, now woven into everything and moving much faster. My job is to help you use that power safely and intelligently so your business is not one of the ones that is quietly left behind.

Above all, I am a partner, not just a technician. If we work together you will get someone who is honest, loyal and committed to doing his best for you, someone who thinks like an architect but is also willing to get down on the floor and paint the skirting boards when that is what it takes to finish the job.